Search engine optimization is more commonly known as its acronym SEO. Optimization is the basis of all SEO practices. Once your brand’s presence (website, content and social media platforms) is optimized across the internet, you increase its online visibility. Your website will find its way to the first page of the search engine results pages (SERPs). Your online customers will find your business much quicker too.

The first place they stop to get these solutions are search engines. People go to search engines to ask questions as simple as how to make bread toast to asking how to invest in the share market. Search engines have become a one-stop solution for everything. Even when search engines like Google, Yahoo, and Bing offer millions of results for each search, no one has the time to look at all that.

SEO is a technique which helps search engines find and rank a site higher than the other sites in response to a search query. Our SEO Experts will work with you to identify appropriate keywords basis your product or service offering and will help you optimize your site by developing appropriate unique content.

SEO benefits your business in building trust, branding & visibility. Optimizing your website for search engines is a necessary step for your business because SEO helps you gain more visibility and creates branding organically. Appearing on the first page of search results also establishes trust in you and your product/services.

You need to ensure your website offers an informative and enjoyable experience to the end-user while being as relevant to the search as possible – this means understanding what your target customers are searching for, and providing content that is likely to be relevant to those search terms and likely to be served higher up the search results.

Maverick Digital provides the best SEO results in a Cost-effective relationship. Our affordable SEO services take care of all the important aspects of your business. We deal with all technical aspects: increasing visibility, site back linking, website audits, optimizing content, keyword research, increasing page speed, mobile optimization and link building.

SEM, or search engine marketing, is using paid advertising to ensure that your business’s products or services are visible in search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result for that search query. It is also known as PPC (pay-per-click).

The foundation of any search related marketing effort begins with the keyword research for the business or brand in question. That means a thorough analysis goes into every search engine marketing campaign that we undertake. We understand your business. We understand your audience. And we understand what keywords would be most profitable to your business.

We use Google Ad words, which is the most extensive search network for Pay per click (PPC) campaigns. PPC campaign is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined only as “the amount spent to get an advertisement clicked.

Lead generation is the process of generating interest in a company’s brand, products, or services using inbound and outbound marketing strategies, like online advertising and email marketing.

Lead generation focuses on identifying, attracting, and converting people into prospects, but uses online channels and strategies. A few examples include running paid ads on social media, offering free product trials via a website, and launching an email campaign.

Any brand needs to reach out to its target audience and attract new customers. In other words, without generating good leads, you business cannot survive.

Today, when every customer has a smartphone and data access, it is crucial to reach out to your target audience online. Maverick Digital helps you generate qualified leads via ethical means, so that you have a steady flow of customers and can optimize your conversion rates accordingly.

Leads can be generated via various means- marketing campaigns, social media campaigns, social media marketing tools, online advertising, search engine advertising, search engine optimization, email marketing, influencer marketing and mobile marketing- to name a few.

Outbound lead generation: A lead generation strategy that uses outbound market channels focuses on pushing people towards your business, products, or services. It uses strategies like cold calling, advertisements, and trade shows.

Inbound lead generation: A lead generation strategy that uses inbound marketing channels focuses on pulling people towards your business, products, or services. It uses strategies like social media, blog posts, and videos.

Main objective of Lead generation:

• Generate traffic to the business’s website
• Covert those website visitors into leads
• Convert the leads into customers

Why is Lead Generation Important?

For a business to grow, they need customers. To get those customers they need to market themselves and gain the attention of potential customers and advertise their service and what they can offer them. This is why Lead Generation in digital marketing is so important.

We understand how important it is for businesses to meet their revenue goals. Not only does Maverick Digital help you generate leads, we also make sure that you have a high conversion rate. We optimize your landing pages and ensure that the customer has a pleasant experience exploring your website and online store.

The end goal of lead generation is to increase your conversion rates. This means to convert your visitor into your customer.

An Ambitious Creative Agency in Delhi

Maverick India was born in 2005, a time when cellphones were becoming extremely popular in India and the possibility of a “website” organization was beginning to be a thing. As the brands were competing to be first to advertise with a well-equipped marketing partner, the agency world was woefully unprepared to help. Each creative agency was specialized—they centered around promoting or strategy or design or content creation or whatever.What was evident to us in those days was that developing brands didn’t require help with only a specific something. They needed an advertising agency that could do everything—like a showcasing Swiss Army knife (however less pointy).So that’s why we built Maverick. To enable these challengers to construct ground-breaking, vital, very much cherished brands at speed.We believe the best brands tell stories, that is why we partner with our clients to create impressive work that not only represents their business but also connects them with people emotionally. Through strategy, design, content, and technology, we bring brands to life.We create, compose and produce high-class branded content, established in deep strategic insights, that convey results and build brand value. As a creative agency, we are project-based and go about as both creative partner + production company, making sure about efficiencies and a lean model, all while conveying newsworthy results.