Industrial Tools
Year
2020 – Active
Deliverables
- Brand Positioning
- Content Design
- Ideation & Conceptualization
- Social Media Marketing
- Online Reputation Management
- Influencer Marketing
- Media Management
- Website Maintenance
- SEO
Miles, from the house of KGOC offers professional range of Staplers / Tackers, Pneumatic Tools, Tape Tool, Staples, Industrial Fasteners, Stitching Wire & Staple Remover comes to you with exacting standards in quality, design and ergonomics.
Right from staplers to staple removers, fasteners & stitching wire, each one of our product crafted & engineered to help boost your productivity. Miles is a leading manufacturer of high quality DIY and Industrial equipment and tools.
Ahead of the Game
The prime objective was to create awareness about the brands on all the social media platforms, as the brand was new. After sometime the objective was shifted to engagement and eventually to generate leads for the brand.
How we did it
We started with having various campaigns and contests wherein we asked people to subscribe Miles YouTube channel and participate in a contest running on Facebook to earn exciting prizes. DIY tutorials of each product were uploaded on Miles Facebook and YouTube page. We partnered with some social media influencers who tell their fans and followers about how great your product is by some videos or post. In turn creating awareness and trust among their followers about the brand. Advertisements are a guaranteed method of reaching an audience. By creating an engaging ad, and spending enough to reach many users, advertisements can have an immediate impact on business. This effect could be seen in boosted brand recognition, among many different metrics. Thus we promoted the brand by various forms of advertisements. We promoted the brand as #TheThirdHand across all the social media platforms.
