Influencer marketing is a strategy that businesses use to promote their products and services by partnering with popular social media users or bloggers. Influencers usually have a large, engaged audience that brands can tap into to build credibility and even drive sales.

The influencers whom you see on social media have a few hundred thousand or over a million followers on Instagram or Snapchat or YouTube. These people have built up their earned audiences, which is why they’re called influencers.

When influencers tell their fans and followers about how great your product is, there is a much higher chance that their audience will convert, simply because they need the product and trust the influencer.

A successful influencer marketing strategy helps you increase brand exposure, build authority, and connect with new audiences. It drives traffic to your site and leads new customers to your products and services.

Influencers represent aspirations for their followers. If they post about a product or a service provider whose work has helped them achieve something, or enhanced their lives in some way, their followers are likely to check the same out and even spend money on the same. Influencers post branded content on their profiles, or promote certain brands or products, and thanks to the number of people who follow them, the brands gain access to a larger audience.

A social media influencer campaign is like a publicity or marketing campaign, but it takes a different approach. Social influencers act as celebrity endorsers for products on social media. Via branded content, sponsored posts and blogs, an influencer campaign promotes a brand product in a way that reaches their respective followers, and lays down the grounds for direct engagement with the target audience.

An Ambitious Creative Agency in Delhi

Maverick India was born in 2005, a time when cellphones were becoming extremely popular in India and the possibility of a “website” organization was beginning to be a thing. As the brands were competing to be first to advertise with a well-equipped marketing partner, the agency world was woefully unprepared to help. Each creative agency was specialized—they centered around promoting or strategy or design or content creation or whatever.What was evident to us in those days was that developing brands didn’t require help with only a specific something. They needed an advertising agency that could do everything—like a showcasing Swiss Army knife (however less pointy).So that’s why we built Maverick. To enable these challengers to construct ground-breaking, vital, very much cherished brands at speed.We believe the best brands tell stories, that is why we partner with our clients to create impressive work that not only represents their business but also connects them with people emotionally. Through strategy, design, content, and technology, we bring brands to life.We create, compose and produce high-class branded content, established in deep strategic insights, that convey results and build brand value. As a creative agency, we are project-based and go about as both creative partner + production company, making sure about efficiencies and a lean model, all while conveying newsworthy results.