An Indian Cycle Brand
Year
2016 – Active
Deliverables
- Brand Positioning
- Brand Guideline Manual
- Corporate Brand Identity
- Print Campaigns
- Outdoor Creatives
- Digital Campaigns
- Retailer Meet Creatives
- Retailer Campaigns
- Collateral Design
- Direct Mailers / Emailers
- Point of Sales Communication
- Event Creatives / Collaterals
- Exhibition Design
- Marketing Collaterals
- Packaging
- Product Brochures
- Product Packaging
- Social Media Marketing
Hero Cycles is the largest bicycle manufacturer in India. Maverick India, a creative design agency, helped with complete marketing communication strategy.
It is a pleasure working with the World’s #1 cycle manufacturing company. We feel extremely proud working on their projects, be it a brochure, an advertorial, POSM or any other communication material.
Innovatively Progressive!
Initially consulted for the end consumer dealer communication, we assisted Hero Cycles with the development of their mainline campaign and product launches to some of the biggest exhibition concepts, brand manuals, brochures, leaflets, posters, and creatives for retailer events in sync with the brand’s ambitions.
How we did it!
We develop a user-centric approach in all creatives with adaptive, contextual content that varies according to the rider’s demographic profiles. Our team brilliantly captures the innovative and progressive nature of the brand with vibrant visual cues and effective communication crafted to appeal to the cycling enthusiasts.
