Client
Stationery a
Year

2019 – Active

Deliverables
  • Brand Positioning
  • Content Design
  • Ideation & Conceptualization
  • Social Media Marketing
  • Online Reputation Management
  • Influencer Marketing
  • Press Release
  • CSR
  • Media Management

The Luxor group has been providing total stationery solutions to the country for more than 50 years now.

Brand Luxor which started with writing instruments has forayed into notebooks and other stationary product categories as well but the real connect which allows the brand to comfortably expand its portfolio, is the Brand Promise and differentiated marketing strategy. Luxor’s social media journey has been the one filled with learnings and community engagement.

Ahead of the Game

Brand’s objective on social media was always to create a strong and engaging community. To do this, we tapped into various artistic communities where people needed a big platform to showcase their talent.
Keeping Influencer marketing as our objective we carried out different kinds of activities in school with motto of #AStepAhead. The main idea was to reach out to Teachers, Nutritionists, Working Professionals and asked them how a marker and whiteboard keeps them a step ahead in their planning Post the activity, we were successful in increasing the brands sales and it also helped people in planning their things, day and activities well as shared by them in the comments.

How we did it!

We very well know how we people are emotionally connected to our country. Keeping in mind these emotions we reached out to NGOs and via a video shared their story of how they are educating the underprivileged students and Taking education Forward. We received a lot of comments where people appreciated the Brand and the ones who are tirelessly working in educating the Underprivileged. A lot of people volunteered for the NGO and raised support. We designed a campaign #LikhKarYaadKaro where in our objective was to meet up some students and wish them luck for their exams and also distribute free pens to them. This was also done to collect information such as like how many pens does a student carry.