Stationery
Year
2020- 2020
Deliverables
- Brand Positioning
- Collateral Design
- Content Communication
- Direct Mailers / Emailers
- Point of Sales Communication
- Event Creatives & Collaterals
- Ideation and Conceptualization
- Marketing Collaterals
- Outdoor Campaigns
- Social Media Marketing
PILOT is a world famous brand which is being manufactured by Luxor in India. Luxor Group launched the globally renowned Pilot pens in India which soon became the preferred writing instruments brand in India. The brand gained huge popularity among students and officials. Pilot was the first international pen brand launched in India by the Luxor Group.
Brand’s objective on social media was always to create a strong and engaging community. To do this, Maverick Digital had to tap into various artistic communities where people needed a big platform to showcase their talent.
Reads well, writes well
Over the years, Pilot has worked toward this mission through technological innovation and uncompromising quality across their entire range. They continually innovate to build upon decades of accumulated experience and creativity. Their Fine Writing collection is the foundation on which Pilot was built, effortlessly blending luxury and technology to offer superior style, quality and writing experience.
How We Did It?
We promoted social distancing content through various activities on Facebook and Instagram. Lockdown gave people the gift of time. Many contests were done across social media platforms thereby engaging customers. As a part of Influencer marketing we collaborated with some famous doodle artist, who created doodle videos and promoted the brand. Over all these marketing activities helped in increasing sales and gaining new customers.
