Facing the challenges in marketing led to the expansion of its horizons, eventually leading the world into the realm of online marketing. Social Media and Search Engine Marketing has influenced the market scenario colossally and the companies embracing this extensive transformation are witnessing a remarkable change in their businesses, quite closely.
In this modern era, online marketing is a revelation that escorts the marketers into an unprecedented virtual world of business that introduces insightful content and collaboration, worldwide. This major shift has brought changes in concepts and strategies and has increased the competitive advantage of the companies and the individuals involved in commercial activities, without any hassle.
IMPORTANCE
Presently, throughout the world of marketing, internet marketing has played an increasingly vital role and so has digital marketing agencies. In this constantly evolving era, brands and companies are visualizing online marketing as a major instrument of generating leads, broadening their reach, earning traffic, increasing visibility, creating engagement, targeting leads, having direct customer interaction and attracting potential customers.
Online marketing has amplified the marketing endeavors, apparently making it easier to reach the targeted customers. Internet Marketing has provided a phenomenal marketing opportunity to create brand awareness and has also assisted in connecting with customers and in boosting sales. Digital Marketing Mix involves 5 promotional mix elements – Advertising, Public Relations, Direct Marketing, Sales Promotion and Personal Selling.
Some of the advantages of Online Marketing are –
1. Improving and Enhancing Brand Loyalty:
It is a sui generis aspect that a brands online existence is capable of influencing its customer’s loyalty.
Social media platforms, one of the online marketing tools make it less difficult for a customer to locate and connect with the brand, instead, in addition it gives a general platform where customers can communicate and raise their queries too. Customer satisfaction and loyalty are two fundamental goals for all businesses which can be achieved with increase in customer engagement and by developing healthier and direct communication with them. Customers admire the fact of getting acknowledged and responded which aids in improving the brand image and ultimately leads to brand loyalty.
2. Marketing Globally
One of the most incredible and significant tools of online marketing is SEO that aids to improve the rank of a site. With the help of apt keywords the Search Engine Optimization exquisitely helps the search engines to trace the website and thrusts its promotion at a global level.
To outmatch the competitors and to have a positive impact on customers when they search to buy a product, SEO plays a very important role in internet marketing.
3. Providing Convenient and Nimble services:
Online Marketing gives the consumers a superiority of ordering the products from their comfort zones, from any part of the world. It adds comfortability and quick service facility to their experience and gives internet marketing an edge over traditional marketing. On the other hand, the marketers can enlarge the reach of their products and make it available worldwide, eventually increasing leads.
4. Tracking the Demographic Data:
With analytics one can collect and analyze statistical data which helps to recognize the interested customers and thereby target them demographically.
With the use of online marketing tools one can easily track down the probable customers and reach out to one’s specific audience.
